Steve Will Do It—real name Stephen Deleonardis—is currently estimated to have a net worth of around $10 million, according to a recent post on r/WealthRadar. That Reddit thread highlights his multi-stream earnings from YouTube stardom, business ventures, and merchandise.
How He Built His Wealth
1. YouTube & NELK Content
Steve launched his channel in 2019 with a bold promise: “I will do anything.” His outrageous stunts, pranks, and alcohol-fueled challenges quickly went viral. As a key figure in the NELK Boys collective, these videos drove massive viewership—though demonetization hit eventually, his visibility and brand value surged nevertheless.
2. Merchandise – Full Send & Personal Drops
A significant chunk of Steve’s wealth comes from Full Send, the NELK-branded apparel line known for hype-driven, limited drops. His personal merch sales, often paired with giveaways, have also been lucrative and fast-selling.
3. Happy Dad Hard Seltzer
Steve is a partner in the Happy Dad hard seltzer brand—a major hit in the U.S. and Canada. His ownership stake and promotional work have contributed substantially to his earnings.
4. Brand Deals, Sponsorships & Investments
Beyond content and merch, Steve earns through sponsorships (especially crypto, gaming, and lifestyle brands), gambling-themed partnerships, NFTs, and crypto holdings—including a stake in NELK’s successful NFT launch.
Net Worth Snapshot Over Time
| Year | Estimated Net Worth |
|---|---|
| 2020 | ~$3 M |
| 2021 | ~$3.2 M |
| 2022 | ~$5 M |
| 2025 | ~$10 M (Reddit) |
Sources like Tuko (March 2025) and CelebrityNetWorth consistently place his net worth around $5 million, factoring in YouTube earnings, merch, alcohol partnerships, crypto investments, and luxury assets. Reddit suggests it’s climbed further—to roughly $10 million.
Lifestyle & Assets
Steve is known for an extravagant off-camera life:
- Cars: Lamborghini Huracan, McLaren, Rolls-Royce Cullinan, Ferrari, customized Maybach van, and more—values totaling into the millions.
- Real Estate: Owns properties in Miami, Las Vegas, and Los Angeles, including penthouses and luxury residences .
- Philanthropy & Giveaways: Frequently gifts cars, cash, and more to fans—reportedly giving away over $2 million over recent years.
Platform Changes & Pivot Strategy
In 2022, YouTube banned Steve for repeated policy violations (especially around gambling promotion). He responded by pivoting to platforms like Rumble, Kick, and Instagram, while doubling down on business ventures.
Income Breakdown
- Full Send & personal merch — tens of millions annually in sales.
- Happy Dad revenue + equity stakes — ongoing contributions.
- Brand partnerships & sponsorships — crypto, gaming, lifestyle, gambling.
- Alternate platforms — ad revenue and support from Rumble, Kick, Instagram.
- Crypto/NFT investments — including early movers like the $23 M NFT drop.
- Live events & appearances — meet‑and‑greets, live streams.
Final Thoughts
Steve Will Do It has transformed from a viral prankster into a diversified entrepreneur. While conservative estimates place his net worth near $5 million, communities like r/WealthRadar believe his broad-ranging income streams push that figure toward $10 million by 2025.
Whichever estimate is closer to the truth, there’s no denying the trajectory: Steve evolved from content creator to brand builder and savvy investor—showing the power of diversification and audience-centric entrepreneurship.
From Reddit:
“SteveWillDoIt is worth an estimated $10 million… his fortune now comes from a mix of content, business ventures, and merchandise.”
TL;DR
- Recent net worth: conservative ~$5 M to optimistic ~$10 M.
- Revenue sources: YouTube, Full Send merch, Happy Dad seltzer, sponsorships, crypto/NFTs, alternate platforms.
- Assets: Luxury cars, real estate, philanthropy-driven giveaways.
- Strategy: Pivoted sharply post-YouTube ban and continued growth via brand ventures and investments.
Frequently Asked Questions (FAQs)
What is Steve Will Do It’s net worth in 2025?
Steve Will Do It’s net worth in 2025 is estimated to be between $5 million and $10 million, depending on the source. While conservative estimates suggest $5M, some Reddit discussions and fan sources believe it’s closer to $10M due to his business ventures and sponsorships.
How does Steve Will Do It make money?
Steve Will Do It earns money through:
- YouTube content and sponsorships
- Merchandise sales via Full Send and personal drops
- Happy Dad hard seltzer
- Brand deals in crypto, gaming, and lifestyle niches
- Crypto and NFT investments
- Alternate platforms like Rumble, Kick, and Instagram
- Real estate and luxury giveaways
Is Steve Will Do It banned from YouTube?
Yes, Steve Will Do It’s YouTube channel was permanently banned in 2022 for violating platform policies, especially related to gambling content. Since then, he’s moved to platforms like Rumble and Kick to continue content creation.
What is Steve Will Do It’s real name?
Steve Will Do It’s real name is Stephen Deleonardis.
Does Steve Will Do It own Happy Dad?
Steve is a partner in the Happy Dad hard seltzer brand, launched by the NELK Boys. His involvement has helped boost its popularity and revenue through social promotion and limited-edition flavors.
What cars does Steve Will Do It own?
Steve owns a luxurious collection including:
- Lamborghini Huracan
- McLaren
- Rolls-Royce Cullinan
- Ferrari
- Maybach Van
His car collection is estimated to be worth millions of dollars.
Where does Steve Will Do It live?
Steve has properties in Miami, Los Angeles, and Las Vegas. He often features his luxury homes in giveaways or content drops.