If you’ve spent any time on TikTok or Instagram, chances are you’ve come across Brian Johnson—better known as Liver King. Famous for promoting the “ancestral lifestyle” and eating raw organ meats on camera, Liver King quickly built a massive online following. But with viral fame comes curiosity: what is Liver King net worth in 2025?
In this blog, we’ll break down Brian Johnson Liver King net worth, his income sources, controversies, and whether his fortune matches his online persona.
Who Is Brian Johnson, a.k.a. The Liver King?
Before diving into his wealth, let’s understand who the man behind the beard is.
- Real Name: Brian Johnson
- Stage Name: Liver King
- Profession: Fitness influencer, entrepreneur, and social media personality
- Known For: Promoting the “9 Ancestral Tenets” and consuming raw liver, bone marrow, and other organ meats on video
Johnson wasn’t always an internet celebrity. He built his wealth through entrepreneurship before becoming the Liver King, leveraging the viral power of social media to supercharge his success.
How much is Brian Johnson Liver King net worth?
As of 2025, Brian Johnson Liver King net worth is estimated at around $10 million to $12 million. However, estimates vary depending on the source, as his income fluctuates with supplement sales, brand endorsements, and online popularity.
So, how much is Liver King worth compared to other influencers? While not at the level of mainstream celebrities, his ability to generate millions from supplement sales and social media reach has made him one of the most talked-about internet entrepreneurs.
Main Sources of Liver King’s Income
1. Ancestral Supplements
Liver King co-founded Ancestral Supplements, a brand that sells desiccated organ supplements such as liver, heart, bone marrow, and colostrum. This is his biggest revenue stream, generating millions annually.
2. Social Media & Brand Deals
With millions of followers across TikTok, Instagram, and YouTube, Brian Johnson earns from:
- Sponsored posts
- YouTube ad revenue
- Paid collaborations
His shocking food stunts and lifestyle content keep him trending—and advertisers pay a premium to tap into his unique audience.
3. Merchandise & Fitness Coaching
Liver King also sells merchandise, fitness programs, and lifestyle coaching, further boosting his fortune.
Steroid Controversy and Its Impact on Net Worth
In late 2022, Liver King faced major backlash when leaked emails revealed he was using anabolic steroids—despite previously claiming his physique was 100% natural.
- Impact on Reputation: Many fans felt betrayed.
- Impact on Business: While some followers left, the controversy actually boosted curiosity, leading to more attention and sales.
In fact, despite the scandal, his net worth didn’t drop significantly—if anything, it increased due to the viral exposure.
Liver King’s Lifestyle and Assets
Brian Johnson’s fortune has allowed him to enjoy a life that blends luxury with his primal philosophy. While he preaches ancestral living—barefoot walks, raw meat, and outdoor workouts—his lifestyle shows a balance of modern wealth and old-school ruggedness.
1. Real Estate and Homes
Liver King resides in a massive Texas mansion with his wife, Barbara (also known as the “Liver Queen”), and their two sons. His estate is not just a home but a reflection of his ancestral principles, featuring:
- A spacious outdoor gym area for primal workouts
- Natural landscapes that allow him to practice his “ancestral lifestyle” outdoors
- High-end modern amenities despite his “back-to-nature” message
This property reportedly spans several acres, giving him room for his primal activities like sprinting, weightlifting with stones, and outdoor living.
2. Cars and Vehicles
Even though Liver King claims to embrace simple, raw living, his car collection tells another story:
- Ford Raptor trucks for rugged terrains
- Luxury SUVs for family travel
- Customized vehicles that align with his adventurous lifestyle
His cars reflect both practicality for Texas living and luxury to match his influencer status.
3. Fitness Facilities and Equipment
As a fitness influencer, Brian Johnson has invested heavily in his training environment. His home gym includes:
- Strongman equipment like chains, stones, and logs
- Custom-built barbells and weights
- Outdoor climbing and pulling stations
This setup doubles as both a training facility and content studio for his viral videos.
4. Business Investments
The bulk of Liver King’s wealth is tied to business ownership, particularly his Ancestral Supplements brand, which is a multimillion-dollar operation. Beyond that, he’s rumored to invest in:
- Other supplement companies in the wellness space
- Fitness programs and eBooks
- Merchandise and lifestyle brands inspired by his persona
His business empire ensures multiple income streams, making his fortune more stable than just relying on influencer income.
5. Lifestyle Choices and Personal Spending
Despite his rugged brand, Liver King isn’t shy about enjoying the finer things:
- Travels across the U.S. for events, podcasts, and promotions
- Regular appearances in high-profile fitness and lifestyle shows
- Luxury watches and accessories, though not as flashy as other influencers
He strikes a balance between living like a modern millionaire and marketing himself as a primal man.
6. Family Life
Liver King often features his wife and sons in his content, showcasing how they live according to the “9 Ancestral Tenets”—including sun exposure, grounding, cold therapy, and consuming nutrient-dense foods. While critics argue his lifestyle is partly for show, it undeniably adds to his unique brand identity.
How Much Is Liver King Worth Compared to Other Influencers?
- Liver King Net Worth: $10M–$12M
- Andrew Tate Net Worth (Estimated): $20M–$30M
- Logan Paul Net Worth (Estimated): $45M
- MrBeast Net Worth (Estimated): $500M+
While Liver King isn’t in the same league as top-tier internet celebrities, he’s certainly among the most profitable niche influencers in the fitness and wellness space.
Conclusion
Love him or hate him, Brian Johnson, the Liver King, has turned shock-value content and ancestral living into a multi-million-dollar empire. With a net worth estimated at $10–$12 million, he proves that viral fame, when combined with strong business acumen, can lead to financial success.
Whether his fortune grows or declines will depend on how well he maintains his fan base—and whether his businesses can outlast the internet’s fast-changing trends.
FAQs
1. What is Brian Johnson Liver King net worth in 2025?
His net worth is estimated between $10 million and $12 million as of 2025.
2. How does Liver King make money?
Through supplement sales, social media earnings, brand deals, merchandise, and fitness programs.
3. Did the steroid controversy affect his wealth?
While it hurt his reputation, the controversy brought more attention, and his business continued to thrive.
4. Is Liver King richer than Logan Paul or MrBeast?
No. Compared to YouTube and mainstream stars, his net worth is much smaller.
5. What businesses does Liver King own?
His primary business is Ancestral Supplements, alongside other health and wellness ventures.
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